Jasmine Jaruphand has spent her career creating purpose-driven strategies that shape systems and improve lives — from the halls of the United Nations to grassroots impact projects across the globe. But her most personal mission started with a single adoption: a once-abandoned dog who became family.

A strategist by training and a dog mum at heart, Jasmine saw a gap in how we care for animals: spaying and adoption bookend the journey, but the in-between — where most animals live, often for years in shelters — is overlooked. Mongrela was born from the belief that dignity, safety, and quality of life shouldn't be a luxury, but a necessity, for rescued animals.

At Mongrela, Jasmine leads with clarity and conviction. She brings a global lens and systems thinking to build a model that goes beyond charity — one that channels design, community, and funding into practical, lasting impact for shelters and the animals they care for. Her vision is bold and simple: a world where animals aren't just saved — they're truly cared for.